At interpack 2026, we spoke with long-standing customers about their experience with machines for confectionery production and their perspective on the market.

Customers Rely on Versatility and Reliability

A customer who has been working with our machines describes our solutions as the “heart” of his production. He particularly values the versatility of the systems: a single line can produce a wide range of shapes and products

Costs Are Rising, Consumer Behavior Is Changing

Almost all interview partners reported rising costs across the entire value chain. Raw materials, energy, packaging, and transport are putting pressure on margins, while end consumers remain highly price-sensitive.

At the same time, consumer behavior has changed. “Conscious consumption” has become a global trend: less sugar, clearer labeling, and products that offer a better “feel-good” factor when purchased. Even in markets that were traditionally driven by volume, demand for reduced-sugar and sugar-free products is growing.

From Sugar to Diversity – Bakery Products as a Second Pillar

Another customer explained how the company is broadening its portfolio. Until now, the main focus has been on sugar confectionery and traditional sweets. In the future, additional product categories will be added – particularly bakery products.

“Discussions with our customers’ visitors clearly reveal the actual requirements of the market – and this feedback flows directly into our further development.”

Tomasz Miczynski, Managing Director PROFORM GERMANY

For this customer, bakery products represent a segment with “sustained demand.” They provide stable demand regardless of short-term trends. Alongside the existing confectionery business, they create a second pillar that helps cushion market fluctuations.

Technology Becomes an Enabler

One message was clear in every interview: modern production technology is a decisive success factor. Customers are looking for production lines that can manufacture different product types and shapes on a single platform, switch quickly between products, and operate reliably and efficiently.

For our customers, this means technology is not an end in itself, but the foundation for bringing new ideas to market more quickly – from classic hard candy to better-for-you products.

Partnership on Equal Terms

In addition to technology, collaboration plays a major role. Many customers emphasize how important it is to have a reliable partner who understands their business, thinks long-term, and actively contributes to new projects.

This creates solutions that not only fit today’s product portfolio but are also ready for future requirements.

Our customers agree: anyone who wants to succeed in the long term needs flexible production lines, reliable technology partners, and the courage to explore new paths.

If you would like to learn more about specific solutions and projects, please get in touch – we at PROFORM GERMANY are here to support you on your journey toward the production of tomorrow.