Automation conquers growth markets
In international markets such as Asia and Africa, demand for automated production solutions is rising significantly. While companies in these regions previously relied more heavily on manual labor, the need for modern technology is now growing. Rising labor costs are further driving this development.

This shift is particularly evident in China: manufacturers are investing specifically in high-end technology and automated processes. Tasks that were once performed manually are increasingly being handled by robots. This development follows a familiar pattern—similar to what European markets have already experienced.

Competitive pressure and new market strategies
Proform Germany is responding to these changes with sophisticated, high-tech solutions. At the same time, the company faces intense competition from Asian suppliers, who often operate with aggressive pricing strategies.

To remain successful internationally, Proform consistently aligns its machinery with the requirements of local markets. The goal is to combine German engineering excellence with economically attractive offerings, thereby creating sustainable investment incentives.

Global trends and cultural diversity
Cultural differences continue to influence tastes and product preferences. At the same time, many consumption habits are becoming increasingly similar worldwide. Products such as gummy candies and jellies have become globally established and are now consumed across generations.

Demand is growing particularly strongly in Asia. A new generation, shaped by international influences, is naturally integrating confectionery into everyday life. At the same time, more and more products from Asia are entering international markets. Examples such as “peeling gummies” demonstrate how innovations from individual regions can set global trends.

Consulting, innovation, and functional products
In addition to technology, consulting is becoming increasingly important. Proform supports its customers in strategically developing their product portfolios. The company leverages its international market expertise to transfer trends and unlock new product ideas.

A growing segment is functional confectionery, for example products enriched with vitamins or minerals. These products are no longer aimed solely at children but are increasingly targeting adults and older consumer groups. This trend has become established globally and continues to evolve—particularly in the dynamic markets of Asia.